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Research papers

Generating idea from consumers

The paper considers current and developing creative research methods used in generating ideas from consumers in the area of new product development. The role of consumers as idea-generators is discussed within an overall model commencing from a...

Catalogue: Seminar 1983: New Product Development
Authors: Cliff Holmes, Sheila Keegan
November 2, 1983
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Citation

Holmes and Keegan (1983a, November 02). Generating idea from consumers . ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/generating-idea-from-consumers-


Research papers

Pre-testing on the "creative workshop"

Creative Workshop is a quick, relatively inexpensive pre-testing service designed for the J. Walter Thompson Company Limited to help the creative people and to improve the quality of the advertising. Broadly speaking, in our approach we hope to get...

Catalogue: Seminar 1966: The Role of Market Research In The Creation of Advertising
Author: Robert Fletcher
June 1, 1966
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Citation

Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-